Brand Campaign

Darling Downs Bank

A comprehensive visual storytelling film for a leading regional bank, highlighting their innovative approach to community banking.

01 The Challenge

Capture the intersection of technology and community banking in a way that feels tangible and trustworthy to customers while maintaining a modern, innovative edge.

02 The Approach

High-contrast visuals of regional Australia, paired with authentic customer interviews and highlighting their spokesperson, Australian Olympian Matt Denny.

03 The Outcome

A successful TV commercial and supporting social media reels which increased brand awareness, educating their audience on the benefits of Darling Downs Bank

Credits

ClientDarling Downs Bank

TalentMatt Denny

Creative DirectionHelios Agency

DOPMitch Richardson

1st ShooterMitch Richardson

2nd ShooterSammy Watts

EditorHelios Agency