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King Of The Mountain
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Narrative Commercials

King Of The Mountain

Event promotion for King of the Mountain, one of regional Queensland's most prestigious horse racing events, capturing both the athletic precision of race day and the social culture surrounding it.

01 The Challenge

A live event environment with no second take. The brief required two entirely different visual registers held simultaneously: the raw physicality of competitive racing and the refined elegance of trackside culture, without either compromising the other.

02 The Approach

A multi-shooter production strategy built around timing and position. Action sequences captured at race pace against wide environmental frames. Trackside coverage received the same editorial restraint as fashion and hospitality photography, prioritising light, atmosphere, and moment over documentation.

03 The Outcome

A complete event visual library spanning promotional stills, social content, and highlight coverage, together showcasing the scale and prestige of the event to an audience well beyond the finish line.

Credits

ClientRound Square Marketing
CreativeRound Square Marketing
Concept & PlanningHelios Agency, Round Square Marketing
DOPMitch Richardson
1st ShooterJack Van Tricht
PhotographerMitch Richardson
EditorHelios Agency

Gallery

A visual archive of the project's key moments and production milestones.

King Of The Mountain asset 1
King Of The Mountain asset 2
King Of The Mountain asset 3
King Of The Mountain asset 4
King Of The Mountain asset 5
King Of The Mountain asset 6
King Of The Mountain asset 7
King Of The Mountain asset 8
King Of The Mountain | Helios