Pohlmans Nursery 50th Anniversary
Fifty years. Three generations. A visual archive built to carry one of Australia's most enduring business into its next decade.
01 The Challenge
The brief was not an anniversary campaign. It was a long-term brand asset. Pohlman's Nursery needed a suite of film and photography that could perform across their website, retail relationships, social channels, and internal communications for years beyond the milestone. Three locations, two full days, and every frame had to carry the weight of fifty years without sentiment getting in the way of scale.
02 The Approach
The hero film 'Rooted in Generations' was structured around a single working day. Morning light through the nursery. Soil, hands, quiet purpose. Interwoven voices from family members and long-term staff speaking to the values that have held the operation together across five decades. Three supporting reels were built around distinct pillars: the people, the generational thread, and a compressed visual history of the business in motion. Still photography across the full operation delivered a campaign-ready asset library.
03 The Outcome
The hero film and supporting content suite deployed across Pohlman's digital channels, retail partner presentations, and internal communications as part of the 50th anniversary year.
Credits
Gallery
A visual archive of the project's key moments and production milestones.
